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  • The Psychology of Packaging

    The Psychology of Packaging: How Design Influences Consumer Perception and Purchase Decisions Product boxes aren’t just containers that protect your product – they have a powerful influence on your customers. After all, when shopping for shampoo, the brand with the most appealing bottle usually catches your eye. The same goes ...

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  • Packaging and Brand Identity

    Packaging and Brand Identity

    Packaging and Brand Identity:  Unleashing the Power of Visual Storytelling Advertising and marketing means nothing if you don’t have a strong brand identity. 88% of consumers in a recent survey stated that they value authenticity when supporting a brand. Cohesive branding helps you to communicate your brand identity to your clients...

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